Global Expansion:

• In 2017, Bira 91 embarked on its transcontinental journey, making its mark in the bustling streets of New York City, signaling its ambition to captivate palates beyond borders.
• The brand further spread its wings in 2018, venturing into the Asia Pacific market with a triumphant entry into Singapore, setting the stage for a meteoric rise in the region.

Pioneering Sponsorship:

• In a historic feat, Bira 91 secured a groundbreaking five-year sponsorship deal with the International Cricket Council (ICC) in 2019, becoming the first Indian beverage brand to adorn the global cricketing stage.
• A testament to its growing influence, Bira 91’s sponsorship deal, estimated at $5-6 million annually, underscores its strategic alignment with major cricketing events, including the ICC Cricket World Cup 2023 and T20 World Cup 2021.

Exponential Growth & Innovation:

• Bira 91 has emerged as one of the fastest-growing beer brands worldwide, boasting a robust portfolio of eclectic brews that spearhead a paradigm shift towards vibrant flavors and colors in the beer landscape.
• Within a mere three years, Bira 91 ascended to the echelons of the top 25 craft beer brands globally by sales volume, establishing itself as the epitome of rapid growth and innovation in the industry.

Operational Excellence & Expansion:

• Currently operating two state-of-the-art breweries in India and maintaining a formidable presence in nine cities, including the pulsating hub of New York City, Bira 91 epitomizes operational excellence and strategic expansion.
• Continuously evolving to meet burgeoning demand, Bira 91 is poised to inaugurate its fifth local brewery by the end of 2021, amplifying its capacity to cater to the escalating thirst for flavorful libations.

Financial Fortitude & Investor Confidence:

• Backed by prestigious investors such as Sequoia Capital and Belgium’s Sofina Capital, Bira 91 has raised significant capital, totaling approximately 518 Crores, from illustrious figures including celebrity investors Farhan and Zoya Akhtar, Flipkart’s CEO Kalyan Krishnamurthy, and renowned film producer Ritesh Sidhwani.
• With an unwavering commitment to profitability, Bira 91 is poised to achieve operational profitability within six months, leveraging its robust financial standing and strategic investments.

Market Penetration & Premiumization:

• Focused on premiumization to navigate inflationary pressures, Bira 91 aims to augment sales of its premium beer offerings, capitalizing on the affluent consumer segment’s willingness to indulge in superior brews.
• With a monthly production capacity exceeding 2.6 Crore bottles, Bira 91 is well-positioned to capitalize on India’s burgeoning beer market, poised to reach a staggering valuation of Rs 66,200 crore by 2026.

Visionary Leadership & Market Differentiation:

• Spearheaded by a passionate team of over 350 beer enthusiasts united by a singular vision to revolutionize the world of beer, Bira 91 epitomizes innovation, creativity, and unwavering commitment to excellence.
• Positioned as a frontrunner in a competitive landscape, Bira 91 differentiates itself through relentless innovation, strategic partnerships, and an unyielding dedication to craftmanship, setting the stage for continued success and global acclaim.